St. John, Indiana

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St. John, Indiana, was Closed for Business

How to Open Up a Town

An upper-middle class bedroom community in Chicagoland, St. John was struggling to draw new business development. While St. John's community-mindedness certainly gave it an edge, it was having trouble standing out among so much regional competition. The Town asked Mauge for new assets to make it shine and let the region know it's open for business, a motif threaded through all of the Town’s new collateral.

CLIENT: St. John, Indiana


DISCIPLINES: Real Estate, Branding, Print