The Ritz-Carlton Residences, Chicago, Magnificent Mile
How Service Makes Perfect
The Ritz-Carlton Residences stalled out before they had a chance to soar, opening its doors just before the crash. Mauge was brought in to reposition the building and reintroduce Chicago to this gold standard of the personal service lifestyle. New sales closed even faster than expected.
CLIENT: The Ritz-Carlton Residences
DISCIPLINES: Hospitality, Real Estate, Strategy, Digital, Integrated, Print
Putting on the Ritz
We used old-school practices with new-school techniques to maintain the very strict, classic identity standards of The Ritz-Carlton Residences, Chicago, Magnificent Mile.
By pushing the brand to its creative limits, we created an award-winning print and digital campaign that converted a stalled luxury condominium development into a success.
2016 Sammy Awards
Storyboards by Quickart Studio Inc.