One Take on Michigan & Lake
The Story of MILA
John Buck, the company that reignited the Magnificent Mile into a retail powerhouse, approached Mauge to brand the first new luxury residential on Michigan Avenue in a decade. The forty Class-A floors and 22,000 square feet of retail that would become MILA needed an iconic brand to fit the new retail milieu of the Millennium Mile.
CLIENT: The John Buck Co.
DISCIPLINES: Product & Retail, Real Estate, Branding, Integrated, Print, Outdoor & Environmental