MILA

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One Take on Michigan & Lake

The Story of MILA

John Buck, the company that reignited the Magnificent Mile into a retail powerhouse, approached Mauge to brand the first new luxury residential on Michigan Avenue in a decade. The forty Class-A floors and 22,000 square feet of retail that would become MILA needed an iconic brand to fit the new retail milieu of the Millennium Mile.

CLIENT: The John Buck Co.


DISCIPLINES: Product & Retail, Real Estate, Branding, Integrated, Print, Outdoor & Environmental