McLaren Chicago

With less than twenty retailers in the country, each McLaren dealer is expected to serve its city, state, and often even region. McLaren Chicago is no different. Their Area of Responsibility (AOR) includes Illinois as well as its five adjoining states, and their clientele come from across the Midwest, meaning their market strategy needs to be as wide as it is deep. Queue Mauge. We came in before the dealership opened to establish the best and most dynamic marketing foundation possible: developing DMS procedures, CRM protocols, media networks and more, while helping facilitate the luxury grand opening which from the start set their standards for success.