The Millennial and the Apartment Market
A first-time apartment for first-time big-city transplants, with all the amenities and luxuries positioned to feel like home. The first of a planned national rollout, Kenect Chicago was proof of concept of the benefits of more community space in apartment living. Before the site's abandoned warehouse was demolished to make way, local artists tagged the building to commemorate the event and foster interest in Kenect.
CLIENT: Akara Partners
DISCIPLINES: Product & Retail, Real Estate, Branding, Digital, Outdoor & Environmental, Integrated