Fieldhouse
Convexity Properties is a full-service real estate investment firm with properties across the United States. Up Campus Properties is a student housing operator with a national portfolio. And in the fall of 2021, when the two set to work on an almost 900-bed complex in Minneapolis, both became new Mauge partners. From its name and identity, to its stationery and sales collateral, we worked with the property’s unmatched location and top-of-the-line amenities to deliver a brand system capable of captivating a fast-moving student audience. Fieldhouse is now quickly leasing, and for those in Dinkytown, there’s nowhere else to Bring It Home.
Industry:
Residential Real EstateOfferings:
Brand ArchitectureBrand Guide
Brand Mark / Icon
Brand Signature
Brand Story
Brochure
Color System / Palette
Emails
Floor Plan Inserts
Landing Page
Mood Board
Name
Nomenclature
Promotables / Ephemera
Rack Card
Signage
Social Media
Stationery
Typography