Neighbors, Neighbors Everywhere, but not a Block to Meet
How Everyblock Got Its Groove Back
Comcast wasn’t satisfied with the number of users on EveryBlock.com, the corporation’s fledgling online community for real-life neighborhoods. Mauge created a membership drive using cheeky humor and lively artwork, and executed where neighbors organically meet: CTA trains and farmers markets. A well-placed ad leads to a unique landing page leads to on-the-spot sign-up. The client’s benchmark was a 10% increase in users. The first week of our campaign saw EveryBlock’s mobile traffic exceed those expectations.
DISCIPLINES: Product & Retail, Strategy, Digital, Integrated, Outdoor & Environmental