Aston Chicago
When Optima Chicago split from its sister, Optima Signature – dropping her bright red palette and all – Mauge was challenged to re-establish a flagship residence for Chicago’s mature luxury renter. We got to work across several exclusive channels and delivered a website, stationery package, and signage system that led to rising rents without lost occupancy.
Industry:
Residential Real EstateOfferings:
Brand ArchitectureBrand Guide
Brand Mark / Icon
Brand Signature
Brand Story
Brochure
Color System / Palette
Emails
Floor Plan Inserts
Mood Board
Mural Commission
Name
Nomenclature
Rack Card
Signage
Social Media
Stationery
Typography
Website