History

Celebrating 25 Years of Mauge.

From our humble beginnings in 1995 to our continuing work today, we are proud of our design-craft heritage and proud to have you with us! Please join us to celebrate and reflect upon some of the milestones that brought us to our silver anniversary. — Carmen Maugeri, Founder

2020


To 25 More…

My sister and I opened Mauge as a creative shop on a whim. I think her exact words were, "Hey, get out of bed! Do something fun!" She was right — she knew exactly what made me happy. The ups are a blast. The downs are a challenge. But the creative by my team and our vendors makes every day "something fun."

Thank you to everyone for a wonderful 25 years.


2019


16 Crosses

Coming from a creative family that does not believe in boundaries is fun — you never know where or in what medium a sibling will show up. Like right here.


Milieu Grand Opening

We developed the Milieu identity and brand for White Oak Realty and Crayton Partners. With hospitality and lifestyle as our central theme, this development has become the premier apartment in West Loop.


Matt Kosterman

Every once in a while, meeting a friend of a friend of a friend works out — like Matt, when he was photo-documenting a project for our mutual client, kibbitznest. We quickly learned we were neighbors and we work well together.


When the Maugeri siblings get together…

My brother Frank created this “Illumination” spectacle, our “queen bee” sister Toni created the scrolls and performance, and I baked the family holiday honey cookies.


Mauge Facade

Preparing for our 25th Anniversary, we gave our office building a facelift — bringing the facade back to its original splendor and color scheme.


Tying Knots

No weddings in 25 years and then — BOOM — three in two months. Each had its own creative personality. Forever congratulations.

2018


Top Mazda Dealer, Year over Year

Mauge has a long and strong relationship with the president of Mazda of Orland Park, a proud dealer-owner after years of building the #1 Mazda dealership in Chicago by all sorts of metrics, often awarded for their customer service. We look forward to continuing to help build the best Mazda dealership in town.


Celebrating the Life of Jack Cummins

Small businesses sometimes rely on their friends. Mauge relied on Jack. He was always there for us. He did more than just keep us legal; he was the crazy guy in the corner with the great ideas.


CVLux, California Vibe

Mauge quickly became good friends with the local media in Fresno, Ventura and Murrieta, California, working closely to make sure our clients became successful in these markets.


Porsche 70th Anniversary, National Event

Mauge created an on-site event that drew attention from Porsche, cited as the best program in the region.

2018 Awards


Home Builders Association of Greater Chicago - SAMMY Awards

Kenect - Best Website Design
MILA - Best Sales Brochure
The Ritz Carlton Residences, Chicago, Magnificent Mile - Best Print Campaign; Sales Brochure; and Website Design

2017


Joining the ULI

Mauge Principal Ginna Ryan becomes a member on the Urban Land Institute’s local product council.


United with United Graphics

Friend and vendor United Graphics asked us to develop a sample brochure to broaden their portfolio of real estate clients. We had a good time creating a five-color double-gate with some wonderful graphic details and varnish plates.


Opus Uptown LaGrange Grand Opening

We are proud of our branding work with this first ground-up residential project from Opus.


McLaren Chicago, Spring Event

We were thrilled to create Chicago’s supercar show to kick off the spring/summer/fall driving season!


CJ Wilson’s PCA Day at LaGuna Seca

Entertaining the Porsche Club of America, Fresno, along with PCA, Sequoia, for a track day at WeatherTech Raceway at LaGuna Seca, we got to drive a Beetle Turbo down the Corkscrew...

2016


The John Buck Spring Fling

We re-energized the identity of this annual charity event.


2950 North Sheridan Grand Opening

We are proud to work with Wirtz Residential, known for its portfolio of vintage buildings, to create the identity and brand of their first ground-up apartment in East Lakeview.


625 West Adams Grand Opening

We built the identity for this office building and took it to market with a full print and digital campaign.


SK Motors takes over City Volkswagen of Chicago

Mauge repositioned City Volkswagen of Chicago and brought it to market under new management and ownership. This dealership takes pride in its community.


CJ Wilson buys McLaren Scottsdale

Mauge enters the world of supercar marketing with long-term client, CJ Wilson.


Ginna’s NAWBO Luncheon

Mauge Principal Ginna Ryan chairs the Annual Achievement Luncheon for the Chicago chapter of the National Association of Women Business Owners.


Bobblehead Gene

Gene Honda, voice of client Mazda of Orland Park, was inducted into the Bobblehead Hall of Fame in Milwaukee.


The Buckler Grand Opening, Milwaukee

We branded and positioned this very successful repurpose project by Phoenix Development Partners.


Our First Hebru Brantley

After our experience with Kenect in orchestrating the purchase and installation of a large piece of art — the focal point of Kenect's lobby and a visual definer of its demographic — Mauge purchased a "Fly Boy" as our own sentinel.

2015


West Coast Client Night with the LA Galaxy

EWhile entertaining a few of our clients, we bumped into old friend Teddy Krafft.


Distinguished Gentleman's Charity Ride

Mauge is proud to have ridden this annually since its inception.

2014


The Redmoon Fire Festival on the Chicago River

Mauge marketed this Spectacle as well as helped create the event itself, building fire kayaks and sending them into the river. A job is not over until the tools are put away…


A Bright Greystar

Mauge gelled immediately with Greystar’s vision, introduced as a referral client. Ever since, they have been extremely gracious in inviting us to present for projects across the Midwest.


Remembering Chris Neustadt, Hog Island

Chris was a great friend and advocate of Mauge. We partnered many times to create exceptional events thanks to his planning, execution and entertainment.


Featured in Chicago Agent

Mauge Principal Ginna Ryan coordinates many relationships between Mauge and the real estate community.


Happy Campers

Camp Schwab (“Children with Adapted Mobility Play”) is one of the only free summer day camps for children with disabilities in Cook County. We helped the organizers with a new identity.

2013


75th Anniversary of the Pump Room

Mauge joined “Dining Dave” Lissner and his wife, Terri, for the 75th anniversary of the Pump Room. Both have been long-time clients and friends of the family, and advocates for Mauge since the beginning.


MyxnScents Grand Opening

After success with Shell Vacations, executive Tracy Sherles moved to Naples, Florida, where Mauge helped develop her retail concept and experience for custom-scented body products.

2012


CJ Wilson Buys Mazda of Countryside

After The Autobarn sold its flagship dealership, Mazda of Countryside, to All-Star baseballer CJ Wilson, we grew it to nine dealerships, a charity group and a winning race team.

2011


"Where the Ride Begins"…

Mauge built the BMW Motorrad Countryside brand and retail experience — creating a motorbike shop as a destination for riders to visit and hang out. When enthusiasts join the weekend ride, they become part of the community.

2010


Getting Real with REIA

Mauge has been a member of Chicago’s Real Estate Investment Association for years, in addition to managing the group’s brand. Mauge Principal Ginna Ryan is a board member serving as adjunct director of the membership committee.

2009


Birthday Wishes

With the help of Mazda Corporate, Mauge created a weekend birthday event for one of our star dealers, taking the famous Mazda RX-7 that won the 1979 24 Hours of Daytona and arranging for him drive it in the Monterey Historic Races.

2009 Awards


Pinnacle Print Awards

Versailles - Sales Materials

Chicagoland Apartment Association - CAMME Awards

Aqua at Lakeshore East - Advertising, Print Form

2008


The “Redmoon Theater” Board

I am proud to have been on the Redmoon Theater board, representing and assisting in the marketing of its annual Spectacles.

2007


The Remains of Miami Bowl

After Miami Bowl on Chicago’s South Side was demolished, a holiday gift appeared on Mauge's front lawn. It has been part of the agency ever since.

2007 Awards


Home Builders Association of Greater Chicago - SAMMY Awards

Everleigh Condominiums - Logo Design
Silver Cloud Condominium Homes - Site Signage

Chicagoland Apartment Association - CAMME Awards

NNP Residential - Print Advertisements
NNP Residential - Website

MarCom - Association of Marketing and Communication Professionals Awards

Mayfair Hotel & Spa & Spa - Brochure

2006


Drinking it in

Magellan Development’s Lakeshore East is Chicago’s most successful residential community, an architectural and botanical triumph and a cultural achievement. Mauge was selected to develop branding and identity to flow through all collateral materials. Aqua was named 2009's Skyscraper of the Year.


Checkmate!

Mauge marketed the conversion of the famous Chess Records Warehouse into Chess Lofts, a huge honor as a Southside Chicagoan. Growing up, my sister and I would take the ‘62 “into the city” and hang outside, just hoping to catch a glimpse of someone. Mick?!

2006 Awards


HSMAI - Hospitality Sales + Marketing Awards

Hotel Palomar, Washington DC - Brochure
Hotel Palomar, Washington DC - Advertising Series
Hotel Allegro, Chicago - Brochure

Home Builders Association of Greater Chicago - SAMMY Awards

Hotel Lakeshore East - Community Advertisements
Hotel Astoria Tower - Sales Center

ARDA - ARDY Awards

Shell Vacations Club - Interactive Directory
Shell Vacations Club - Sales Center

2005


The Big Move

Mauge moved to 1629 N. Milwaukee, our current address, keeping our roots in the neighborhood where it all started, keeping local and being local.


The Cabinet of Dr. Caligari

My brother Frank's first independent play was fantastic and the actual prop/stage “cabinet” has followed him ever since.

2005 Awards


Chicagoland Apartment Association - CAMME Awards

NNP Residential - Website
The Shoreham at Lakeshore East - Brochure, Print Form
The Shoreham at Lakeshore East - Direct Mail

Academy of Interactive + Visual Arts - Communicator Awards

Developing Urban Environments - Brochure

2004


Banking on the Lake

Victor Cacciatore hired Mauge to help build the Lakeside Bank brand, which we developed and managed from teller cards to annual reports. I was honored to accompany Victor to center field for the naming ceremony of Cacciatore Stadium at DePaul.


Toll Brothers and Hoboken, N.J.

Mauge and Toll Brothers repositioned luxury homes in Hoboken, New Jersey, through a single sales and leasing center in the middle of the main strip, 100 feet from the train station. We managed the marketing, sales and leasing for their new product, City Living.


Setting Fires

Our packaging, messaging and tradeshow marketing for grill product Firewire turned this utensil into a household name.

2004 Awards


Chicagoland Apartment Association - CAMME Awards

180 North Jefferson - Website
Grand Plaza - Direct Mail Campaign

2003


It’s “Vacation Ownership”

As agency of record for Shell Vacations Club, Mauge transitioned away from the term "timeshare" and grew membership from 10,000 to 110,000 in nine years.


Lakeshore East

Mauge’s single logo concept for the Lakeshore East branding competition won us nine branding programs and 11 years with Magellan, NNP and, of course, Lakeshore East.


Green Tie Ball

Mauge designed chef hats and jackets for functions put on by David Lissner of Dining Chicago. One of our favorites was the Green Tie Ball.

2003 Awards


Home Builders Association of Greater Chicago - SAMMY Awards

Hotel Lakeshore East - Community Logo Design

Chicagoland Apartment Association - CAMME Awards

NNP Residential NNP Residential - Website, Brochure, Print Form, Direct Mail

2002


Chicago Nasal Sinus

Mauge has managed Dr. Jordan Pritikin’s office brand and marketing since day one of his new practice.


Amalfi Hotel, Chicago

Mauge built the marketing materials to put this luxury independent condo-hotel boutique on the map.

2001


Oh, Snap

Mauge developed the retail identity and brand for a denim store positioned between the Gap Baby and the Gap (adult) stores: the maturing adolescent. It was a very successful enterprise.


Kimpton Hotels

As its agency record, Mauge created identities and campaigns for some of the best Kimpton Hotels + Restaurants.


Honey Child Spa

In partnership with furniture fabricator Milk Design, Mauge created the identity, brand and the retail sales experience for this luxury Chicago spa.


I Love Spanish Food

Mauge acquired this graffiti wall on a weekend trip to New York City. Are we preservationists or thieves? That was the question asked by the ethicist at New York Times Magazine.


If you can dodge a ball

Before the movie DodgeBall, the sport was a staple at Mauge to get rid of the claustrophobic feelings and frustrations of being inside all winter.


Union Lofts, Bridgeport

Mauge was hired by Tandem Developers to create an identity, brand and marketing campaign for a hard loft project located in Bridgeport. The program was so successful that they used it again and again in multiple markets!

2000


Heitman Financial, Annual Report

Mauge created a bi-annual brochure program to detail Heitman’s successful investments. Its size and layout remained the same while the cover image and content changed. This piece was displayed in multiple annual report competitions.


Deeper into Bucktown

Mauge moved to 2024 W. Webster, with Stanley Anderson as architect and Milk Design as general contractor/furniture fabricator. We created a two-story office space that fit nicely in a residential neighborhood, which is our preference — live local, work local, participate in the community. Walk by sometime and cross the bridge to see our original sandblasted glass door is still there.

1999


Singing with the Civic Opera

Mauge worked with Fifield Companies to create an identity and branding program for the opera building, only 5% leased at the time. We photographed the building and used those images in an award-winning print and advertising campaign.

1998


Carlow Corporate Center

Northern Builders awards us our first industrial park project, with Phase 1 coming in at 157 acres, plus 14 buildings and a fountain.


Ginna Ryan joins

Principal Ginna Ryan joined Mauge in new business development. Her background in the financial industry and her natural ability to connect to people immediately impacted our organization.


Fresh Newman

Mauge was introduced to Michael Newman, through a friend of a friend, as he was moving from the Everglades. He has been an employee, friend, competitor and great vendor.


Driving with Northern Builders

Driving to a presentation, Northern Builders’s new business director called Mauge to ask for a pitch deck. This relationship turned into Mauge's longest client relationship, which continues today.

1997


They All Fall Down

My son, Blaise Anthony Maugeri, was born November 15 — hours before the Mauge holiday party! Mauge hosted dinner and went out to see my brother, Frank, in the play "Richard Nickel's Lost City."

1996


The Holiday CDs

For our first six years, Mauge sent clients, vendors and friends a holiday mix with very hard to find seasonal songs.


Mauge Markets Bucktown

Starting with the Clock Tower Lofts, Mauge developed 20 building identities and brands in the Bucktown neighborhood, then growing with the client to larger projects throughout Chicago.


Maya Romanoff Wall Coverings

Mauge created international advertising campaigns for Maya Romanoff, one of the most creative individuals we have ever worked with. His ability to create patterns with cutting-edge materials is amazing and unprecedented.


The Lincoln Restaurant

We created the identity and brand for the Lincoln Restaurant at Six Corners (Irving, Damen and Lincoln), though this iconic sign is all that remains.


Mauge @1525 W. Homer, Bucktown

Mauge moved into its first Bucktown office, along with architect Dalquist Hartenstein. We had a great time working off each other.

1995


Tishman Speyer, 222 N. LaSalle St.

I joined my sister, Toni, for this reposition of an iconic Chicago building.


Mig & Tig

Mauge developed the direct mail catalog campaign for this River North furniture retailer.


Annie Properties, West Loop

True Pioneers! We helped Annie Properties bring to market a baker's dozen loft-style apartment buildings in the West Loop.

1966


Our Logo

My sister and I in front of our mom's 1961 Nash Metropolitan Convertible, the inspiration for the circle M brand mark..