Automotive

Driving into the 21st Century

Even Auto Dealerships Need Great Branding

Mauge works together with dealership owners and managers to position dealerships for customer loyalty, lead generation and best-in-class branding. Including the #1 Mazda dealership in Chicago. The best regional point for BMW Motorrad. And luxury vehicles including Porsche, Audi and McLaren.

CLIENT: City Volkswagen, the ZoomZoomNation, Wilson CycleSports, McLaren Chicago, Porsche Fresno, The Autobarn


DISCIPLINES: Automotive, Product & Retail, Strategy, Branding, Digital, Integrated, Outdoor & Environmental


Vendors

Everyblock

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Neighbors, Neighbors Everywhere, but not a Block to Meet

How Everyblock Got Its Groove Back

Comcast wasn’t satisfied with the number of users on EveryBlock.com, the corporation’s fledgling online community for real-life neighborhoods. Mauge created a membership drive using cheeky humor and lively artwork, and executed where neighbors organically meet: CTA trains and farmers markets. A well-placed ad leads to a unique landing page leads to on-the-spot sign-up. The client’s benchmark was a 10% increase in users. The first week of our campaign saw EveryBlock’s mobile traffic exceed those expectations.

CLIENT: Everyblock


DISCIPLINES: Product & Retail, Strategy, Digital, Integrated, Outdoor & Environmental

Homesnap | MRED

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Snap, Snap, Boom: You Just Bought a House

Finding a Home for the Market’s Best Real Estate App

The most innovative, up-to-date home listings aren’t on the apps with the biggest household names—they’re on Homesnap. It’s so simple it hurts: Take a photo of a home, get the listing. Mauge was approached to increase consumer downloads in the Chicagoland area in a plateauing housing market. Our programs saw a 38% increase in Homesnap traffic, tens of thousands of new unique site visitors and millions of endorsement impressions.

CLIENT: Homesnap | MRED


DISCIPLINES: Product & Retail, Real Estate, Strategy, Social, Digital, Integrated

The Ritz-Carlton Residences

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The Ritz-Carlton Residences, Chicago, Magnificent Mile

How Service Makes Perfect

The Ritz-Carlton Residences stalled out before they had a chance to soar, opening its doors just before the crash. Mauge was brought in to reposition the building and reintroduce Chicago to this gold standard of the personal service lifestyle. New sales closed even faster than expected.

CLIENT: The Ritz-Carlton Residences


DISCIPLINES: Hospitality, Real Estate, Strategy, Digital, Integrated, Print

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Putting on the Ritz

We used old-school practices with new-school techniques to maintain the very strict, classic identity standards of The Ritz-Carlton Residences, Chicago, Magnificent Mile.

By pushing the brand to its creative limits, we created an award-winning print and digital campaign that converted a stalled luxury condominium development into a success.

2016 Sammy Awards
Website Design
Sales Brochure
Print Advertisement

Storyboards by Quickart Studio Inc.