Lakeshore East & Aqua

Slider

Taking Magellan Around the Loop

Master-branding 5,000 Units in Lakeshore East

Magellan Development’s Lakeshore East is Chicago’s most successful residential community, an architectural and botanical triumph and a cultural achievement. The 28-acre, $4 billion mixed-use neighborhood rising near the confluence of Lake Michigan and the Chicago River is adjacent to Chicago’s famed Millennium Park, Magnificent Mile, and Central Business District. The largest downtown development in any major U.S. city, Lakeshore East blends all the elements of a traditional city neighborhood. Mauge was selected to develop branding and identity to flow through all collateral materials.

CLIENT: Lakeshore East & Aqua


DISCIPLINES: Hospitality, Real Estate, Branding, Print, Outdoor & Environmental, Sales Center

Kenect

Slider

Building
Kenections

The Millennial and the Apartment Market

A first-time apartment for first-time big-city transplants, with all the amenities and luxuries positioned to feel like home. The first of a planned national rollout, Kenect Chicago was proof of concept of the benefits of more community space in apartment living. Before the site's abandoned warehouse was demolished to make way, local artists tagged the building to commemorate the event and foster interest in Kenect.

CLIENT: Akara Partners


DISCIPLINES: product & retail, real estate, branding, digital, outdoor & environmental, integrated

MILA

Slider

One Take on Michigan & Lake

The Story of MILA

John Buck, the company that reignited the Magnificent Mile into a retail powerhouse, approached Mauge to brand the first new luxury residential on Michigan Avenue in a decade. The forty Class-A floors and 22,000 square feet of retail that would become MILA needed an iconic brand to fit the new retail milieu of the Millennium Mile.

CLIENT: The John Buck Co.


DISCIPLINES: Product & Retail, Real Estate, Branding, Integrated, Print, Outdoor & Environmental

St. John, Indiana

Slider

St. John, Indiana, was Closed for Business

How to Open Up a Town

An upper-middle class bedroom community in Chicagoland, St. John was struggling to draw new business development. While St. John's community-mindedness certainly gave it an edge, it was having trouble standing out among so much regional competition. The Town asked Mauge for new assets to make it shine and let the region know it's open for business, a motif threaded through all of the Town’s new collateral.

CLIENT: St. John, Indiana


DISCIPLINES: Real Estate, Branding, Print

Homesnap | MRED

Slider

Snap, Snap, Boom: You Just Bought a House

Finding a Home for the Market’s Best Real Estate App

The most innovative, up-to-date home listings aren’t on the apps with the biggest household names—they’re on Homesnap. It’s so simple it hurts: Take a photo of a home, get the listing. Mauge was approached to increase consumer downloads in the Chicagoland area in a plateauing housing market. Our programs saw a 38% increase in Homesnap traffic, tens of thousands of new unique site visitors and millions of endorsement impressions.

CLIENT: Homesnap | MRED


DISCIPLINES: Product & Retail, Real Estate, Strategy, Social, Digital, Integrated

The Ritz-Carlton Residences

Slider

The Ritz-Carlton Residences, Chicago, Magnificent Mile

How Service Makes Perfect

The Ritz-Carlton Residences stalled out before they had a chance to soar, opening its doors just before the crash. Mauge was brought in to reposition the building and reintroduce Chicago to this gold standard of the personal service lifestyle. New sales closed even faster than expected.

CLIENT: The Ritz-Carlton Residences


DISCIPLINES: Hospitality, Real Estate, Strategy, Digital, Integrated, Print

previous arrow
next arrow
Slider

Putting on the Ritz

We used old-school practices with new-school techniques to maintain the very strict, classic identity standards of The Ritz-Carlton Residences, Chicago, Magnificent Mile.

By pushing the brand to its creative limits, we created an award-winning print and digital campaign that converted a stalled luxury condominium development into a success.

2016 Sammy Awards
Website Design
Sales Brochure
Print Advertisement

Storyboards by Quickart Studio Inc.

Aston

Slider

Real Life.
Real Luxury.

How to Sell High-end Apartments

Optima Chicago finally split off from its sister, Optima Signature, bright red branding and all. Mauge was challenged to reestablish the former as a flagship luxury residence for Chicago's mature luxury renter. Rents have risen while occupancy remains consistent.

CLIENT: Aston


DISCIPLINES: Hospitality, Real Estate, Branding, Digital, Outdoor & Environmental, Integrated