Branding for a Life of the City

Never settle. ASPIRE.

Draper & Kramer was launching a new residential building for younger professionals, many in tech or finance, who wanted to be “of the city” rather than just in it, and to live where they play, all while enjoying a short commute. They came to Mauge to create the brand for this true urban lifestyle development, and we delivered. The new Aspire brand appeals to those who set trends, do not play catch-up, and never settle. Aspire launched during the spring of the 2020 Pandemic, and quickly gathered a dozen leases.

CLIENT: Draper & Kramer

DISCIPLINES: Real Estate, Branding, Marketing, Identity

Matt Kosterman


From Friend-of-a-Friend to Partner

A Storyteller First

Mauge met Matt when he was photo-documenting a project for our friends at kibbitznest. Since then he’s taken our team’s headshots, worked with us on several projects, and become a trusted Mauge partner. Naturally, when he decided Kosterman Productions could sharpen up a bit, he came to us, and we knew exactly what to spotlight: his love for story. A few months later, Matt had a platform for introducing the bald guy behind the camera and celebrating the relationship in every photo.

CLIENT: Matt Kosterman

DISCIPLINES: Photography, Digital, Branding