Village of Itasca

From downtown to Hamilton Lakes, the riverwalk to the nature center, the Village of Itasca is dynamic, multigenerational, and as down-to-earth as it is down-to-business. But when they came to Mauge, the destination market was growing, and the Village needed a way to stand out. After meeting with local residents, representatives, and civil servants, we got a handle on the community’s vision for more unified neighborhoods and, in a matter of months, turned around an adaptive brand identity that helped Itasca introduce themselves wherever they wanted.