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AXIS APARTMENTS & LOFTS

Identity & Brand
Marketing & Advertising

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One of Chicago's hidden gems needed to be put back on display. Mauge opted for a top-to-bottom rebrand, abandoning the old identity in favor of new, refreshed creative, including a logo, signage, promotional collateral, and even a new name.

The new Axis Apartments & Lofts exudes a level of sophistication and excellence unmatched in Streeterville, a far cry from the building's previous status.

 

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