AXIS APARTMENTS & LOFTS
Identity & Brand
Marketing & Advertising
One of Chicago's hidden gems needed to be put back on display. Mauge opted for a top-to-bottom rebrand, abandoning the old identity in favor of new, refreshed creative, including a logo, signage, promotional collateral, and even a new name.
The new Axis Apartments & Lofts exudes a level of sophistication and excellence unmatched in Streeterville, a far cry from the building's previous status.