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SAILROCK

Identity & Brand
Marketing & Advertising
Coffee Table Book
Website
Site Signage

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Creating the collateral and advertising materials for a complete island located in Turks and Caicos. No, we never had the opportunity to visit. We created the main identity as well as a secondary identity for each of the product/location types that were developed on the island.

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The main collateral marketing piece had to be strong enough to help sell a person on the concept that the island was going to have a massive redevelopment. Homes, Condominiums, Hotels and Marina – all at different price points. It had to define the location as well as show the ease of reaching the island. It was a single piece that successfully did multiple things while printed economically and in short runs because of the constant possibility of change.

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